Monday, May 10, 2010

Tagging Vintage Items

When someone mentions "tag" on the Internet, it usually means one thing, those creative and descriptive words used on a blog or website so that people will find what they are looking for through the search engines. But tag can also mean a piece of paper hanging off a string, and that is how I am using it today.

No matter what big box store you visit, most items either have a string tag or a sticker. The tag and sticker can either tell you the price, or let you know who made the item (otherwise known as branding.) Sometimes the tag will tell you what the item is made of and in what country it was made. Whatever the tag tells, it is usually important and the manufacturer wants you to know it. So I was thinking, what should my buyers know about my vintage items? Even though I have not made the item and I can't brand it, I can remind my customers where they bought it and what they bought. This lead me to the creation of a string tag that carries my logo, web address and a short phrase like "Rescued and Recycled Vintage." Just some simple information to grab customer's interest and remind them of who I am and where to find me.

Since I sell vintage and consider this an import role in the recycling process, I wanted to use a material for my tags that reflects my love for recycling. About a year and a half ago, I purchased a small die cut tool at my local craft store that cuts 2.5" circles out of paper, and when I purchased it, I went on a crazy circle cutting spree. I even cut into light weight cardboard from cereal boxes. Remembering that, I found a great base for my tags, recycled cardboard circles. I then decided to purchase custom stickers with my logo, website and short phrase printed on them. I placed the stickers on the cardboard circles, punched holes in them and strung them up with vintage string. This made a really simple tag, but still very attractive. Now, I attach these to almost every item that is sent out the door.

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Earth Keepers


- to alter or adapt for new use without changing the essential form or nature of.
- to use again in the original form or with minimal alteration.
- to help to pass through a cycle again.

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